hildward werleman

BRAND CONCEPT

FLTR

Out task was to develop a brand from scratch, with trend research and insights put in the center. After gathering and analyzing my findings I created FLTR. A brand that embraces the new era of identity alterations and cyber transformations.

 

 

skills/qualities:

brand & concept development / graphic design

creative visualization / writing / concepting

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  Vision Board

  Target Group Board

  Vision & Mission Statement

  Brand Values

  Pitch Handout

  Brand Logo & Icon

  Installation

 

MAIN COMPONENTS

[FLTR PHOTOSHOOT]

VISION STATEMENT

AN ILLUSORY PLANE OF REALITY IS MUCH MORE

HONEST BECAUSE WE CREATE IT

MISSION STATEMENT

WE CHALLENGE THE GENUINE AND LOATHE REALITY BY

ENABLING ALTERED IDENTITIES AND SUPERFICIAL IDEALS

BRAND Values

Hyper-Real / Escapist / Synthetic / Altered Identities / Illusory

[VISION board]

[TARGET GROUP board]

PITCH HANDOUT

BRAND LOGO AND ICON

BRAND STATEMENT & INSTALLATION

HW