hildward werleman

BRAND CONCEPT

PREQUEL BY 1423

1423 is a rum re-seller and distributor based in Denmark. Our task was to investigate  the market , trends, target group and plausible opportunities for the launch of a new rum tasting kit. To later on develop a brand strategy and identity.

 

 

skills/qualities:

brand & concept development / graphic design

creative visualization / writing / concepting

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  Brand Manifesto

  Brand Guide

 

MAIN COMPONENTS

[PACKAGING]

BRAND MANIFESTO

WE ARE MORE THAN A DRINK, MORE THAN A BRAND! WE ARE DISRUPTORS. WE CHALLENGE THE ESTABLISHED MINDSETS BY BELIEVING IN NEW TRADITIONS. HONESTY TAKES CENTER STAGE AS WE ADDRESS CONSCIOUS ALCOHOL CONSUMPTION.

 

BY DOING, WE DEFY. BY QUESTIONING, WE DIFFER! PREQUEL IS FOR THE SINCERE, THE PIONEERS WHO DARE TO STEP INTO THE FUTURE OF RUM CULTURE.

BRAND GUIDE

HW