PREQUEL BY 1423
1423 is a rum re-seller and distributor based in Denmark. Our task was to investigate the market , trends, target group and plausible opportunities for the launch of a new rum tasting kit. To later on develop a brand strategy and identity.
brand & concept development / graphic design
creative visualization / writing / concepting
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WE ARE MORE THAN A DRINK, MORE THAN A BRAND! WE ARE DISRUPTORS. WE CHALLENGE THE ESTABLISHED MINDSETS BY BELIEVING IN NEW TRADITIONS. HONESTY TAKES CENTER STAGE AS WE ADDRESS CONSCIOUS ALCOHOL CONSUMPTION.
BY DOING, WE DEFY. BY QUESTIONING, WE DIFFER! PREQUEL IS FOR THE SINCERE, THE PIONEERS WHO DARE TO STEP INTO THE FUTURE OF RUM CULTURE.