hildward werleman

DESIGN BRIEF

FLTR

I also made a design brief for the brand I developed; FLTR. This is a visual and tactile brief to inspire designer in particular when developing a collection. The design brief gives direction in colors, shapes  and materials to be used within in a collection. It also sets the atmosphere and tone of voice of the collection by combining atmospheric images,  colors, fashion sketches and inspirational photographs.

 

 

skills/qualities:

brand development / photography / graphic design

fashion sketching / creative visualization

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Main Ingredients:

  Atmospheric Imagery

  Inspiration Photography

  Materials

  Color

  Values

  Fashion Sketches

 

visual & tactile design brief

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fltr concept

fltr loathes reality by enabling superficial ideals. we encourage "real-life avatars" to enhance their identities and escape to a hyper-real realm

where the lines between the physical

and the virtual world blur

design brief Values

Inorganic / Cosmetic / Chromatic / Illusive

inorganic

part 1

part 2

cosmetic

chromatic

part 3

part 4

illusive

fltr photoshoot

HW