hildward werleman

EVENT CONCEPT

triptych 2018

For the Triptych 2018 fashion event I had the opportunity to conceive and develop most of the concept for the event. It had to encapsulate 10 brands (developed by 300 students) and serve as a platform to showcase their collections and concepts. This particular aspect of this task  was really challenging; to develop a concept strong enough to give direction but at the same time not over-powering the fashion brands.

 

 

skills/qualities:

concept & brand development

creative visualization / writing

graphic design / concepting

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Main Ingredients:

  Concept Board

  Concept Sentence

  Values

  Color / Shape / Material Boards

  Event Poster

  Online Promotion Animation

  Online Banner

  Logo & Font Design

 

MAIN COMPONENTS

[concept board]

concept sentence

Humans and technology merge in an attempt to reach immortality and sensorial connectivity

Concept Values

Connectivity / Immortality / Transhumanism / Sensorial Connectivity / Immortality

[LOGO & FONT DESIGN]

[EVENT POSTER]

The following is the result of the implementation of the created concept for Triptych 2018. This part was my favorite part of this whole experience, because it was where I made use of the creative starting points as direction to design and develop visual products.

VISUALIZATION

[ONLINE PROMOTION ANIMATION]

HW