hildward werleman

fashion environment

mudland by mud jeans

Our task was to pair an unusual target group (The Skater Kid) with an existing denim brand (MUD Jeans) and create a plausible retail environment concept. I worked through this by taking into consideration MUD Jeans existing brand identity and heritage while also adding the target groups angle to it. From this came; MudLand by MUD Jeans. This project was realized in collaboration with Noam Kaestner.

 

 

skills/qualities:

brand development / graphic design

creative visualization / writing / concepting

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Main Ingredients:

  Concept Board

  Vision Statement

  Values

  Shape / Color / Material Boards

  Store Proposal

  Collection Proposal

  Installation

 

RETAIL ENVIRONMENT CONCEPT

[concept board]

VISION STATEMENT

PLANET = FRIEND

SUSTAINING NATURE IS AN ADVENTUROUS RIDE

Concept Values

Adventurous / Casual / Youthful / Optimistic / Circular

[color board]

[shape board]

[material board]

store proposal

collection proposal

[inspiration]

[proposal]

[fabrics & materials]

installation

HW