hildward werleman


The scenario report gives the reader a plausible overview of the world in the year 2035 based on current certainties and uncertainties. Aspects of the current world are panned out in future environments based on research. The report is meant to give a coherent snapshot of the future and the possible ways it might develop into. The main reason to make  a scenario report is to check a brand's viability in the future, in this case for the brand; FLTR.




desk & field research / graphic design

brand positioning / creative visualization / writing

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